Paid Search Marketing
Paid search marketing can be a very useful strategy when advertising your business. Paid search marketing involves advertising in sponsored listings of search engines or affiliate sites. Often, paid search marketing uses the “pay-per-click” (PPC) method, but “cost-per-impression” (CPM) may be used in certain scenarios. PPC involves paying for each time your ad is clicked, while CPM requires you to pay for having your ad displayed. In CPM, your site appears in an ad-box near the top of the screen. For example, if someone Googles a specific word or phrase, Google displays paid ads related to the word or phrase at the top of the search. The ad that has paid at the highest tier appears first, followed by other ads. Then, each time the ad is clicked, the company pays-per-click (the first listed ad pays more per click than the following ad). Of course, Google is a popular search engine for paid search marketing; however, search engines like Yahoo also offer these services.
Another effective paid search marketing tool is Google AdWords. Google AdWords uses both PPC and CPM. AdWords is a primary source of Google’s revenue, which shows the popularity of AdWords is for marketing. Google AdWords is so effective that 40% of typical users don’t realize they are seeing AdWords in their search. If you opt for pay-per-click, you can set your bid amount manually, or allow Google to automatically select a bid amount within your budget. To get the most bang for your buck, consult a creative agency to help formulate an effective marketing plan for your business.
Social Media & Blogging
Social media and blogging are on the rise in the world of communication, leading them to become increasingly prominent in the marketing and advertising industry. Social media and blogging can no longer be considered optional marketing tools; they are essential, and all of your best marketing strategies will involve using both social media and blogging to advertise your business.
There is an abundance of content management systems and social media platforms to choose from. Instagram, Facebook, Twitter and even Snapchat are the leading social media platforms, many of which allow you to purchase ads to help grow your business. Another route would be to create a business account and share your thoughts, products, and more to advertise your company.
On the other hand, blogging offers your business a chance to develop information about the products or ideas you are selling. People love the option of learning more about what they’re buying, and blogging gives you a prime opportunity to offer more in-depth information than what you could spread in a tweet or Instagram post. If possible, hire a creative agency to help build your blog and social media platform, but if that’s out of your budget, start small and build your own blog and social media accounts. WordPress offers a free and simple way to build your own blog.
Video tutorials are currently creating a lot of buzz as a way to offer people concrete information and a step-by-step guide along with attractive visuals of your product. Humans are wired to respond to visual and auditory stimuli, so video tutorials that combine both can be used as a powerful yet succinct marketing tool.
Creating a video tutorial (or tutorials) to get product information out in the world will help build your customer base. While you can do this on your own, most businesses hire a creative agency to have a group of professionals plan and create eye-catching video tutorials that will synchronize smoothly with the rest of your marketing plan.
If you do try this on your own, a program such as iMovie is a great place to start, and you’ll want to host your video tutorial on YouTube. Before you begin, thoroughly research the best practices for creating video tutorials and make sure you have plenty of information about your product to disperse during the video itself.
When recording your tutorial, you do not need to be seen on camera (always), but you do need to be heard, so take the time to test your recording equipment beforehand. Lastly, don’t forget to share your video tutorial on your blog, website, and other social media platforms to get the word out. YouTube is the second largest search engine available, next to Google. Take advantage of video tutorials, and teach consumers about different aspects of your business.
Leverage Influencer Marketing
Influencer marketing ties into the importance of social media. The distinction from the social media marketing outlined above is that you now have an influencer posting about your business for you. An influencer is someone on social media with a significant amount of followers who can help advertise your business. How we define ‘significant amount’ can vary based on the audience you are trying to reach: Influencers don’t necessarily need to have millions of followers, because thousands or even hundreds can be crucial to your business if those followers are in the right niche.
When you select an influencer, you should look at their ability to attract the right audience for your business. Look at more than just their follower count, and instead try to discern what their followers find interesting. Working with the right influencer helps get your business out there to people that might be more difficult to reach via other marketing strategies. It’s more about visibility than direct sales and marketing. When using this strategy, make sure that your products and sales system are ready to be scaled up, because .nce an influencer opens up your consumer base, your business can grow quickly due to the visibility of your products.
Facebook has the power to make or break the success of any marketing strategy. It is necessary to discuss this separately from the rest of social media marketing. Facebook Ads are one of the best marketing strategies to use for your business. While crafting the perfect Facebook ad is not easy, it is doable and will definitely benefit your business. As with many marketing strategies, the first step is to identify a target audience to ensure you are marketing to the right people. Luckily, Facebook helps you identify your target audience.
When creating an ad, you are given the opportunity to fill in various details about your target demographic, which helps Facebook spread the word to the right people. Besides targeting the right audience, Facebook offers several ad types, so you’ll need to select the type of ad you prefer for your campaign.
If you’re struggling to find your audience or select an ad type, look into retargeting. Facebook retargeting helps create a custom audience using strategies such as: tapping into your email list, assessing who has viewed your company’s website, and who has purchased from your website. This helps Facebook identify your best leads and create an audience that will likely be interested in your brand.
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